Mastering Marketing Agility

In this book, Fryrear defines what it means to build out marketing operations within an organization, that can pivot freely and yet remain committed to priorities. Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps.

As the profession and the audiences marketed to become ever more digital, Agile frameworks will continually emerge as the best/only way to manage marketing. Agile is now used by 97% of software developers (according to 2018 data), and Fryrear believes marketers will mirror these levels in the coming years. This book will be a sign post showing the way towards the future of marketing operations.

Join here to get updates on the book’s release and follow Andrea’s weekly video series on the topic.