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What People Are Saying

"Andrea Fryrear has defined Agile Marketing for our industry. With Mastering Marketing Agility, she's given a clear path to solving every marketing team's pain points. It's an amazing reference and will always be on my desk." - Jeff Coyle, Co-founder, MarketMuse

Marketing transformation is no longer optional. All companies need to change the way they market in order to meet modern customer expectations. Mastering Marketing Agility is the guidebook we need to help us get there. - Michael Brenner, CEO, and Author of Mean People Suck

About the Author

Andrea Fryrear

Agile Marketing Innovator

Andrea is the co-founder of AgileSherpas and the world's leading authority on Agile marketing. Mastering Marketing Agility is her second book on the subject and a follow up to her 2016 work Death of a Marketer.